Target Audience

Age Range - When targeting an audience, age is important because different ages prefer different things. When attracting a specific age group, the age of the actors is important as it will reflect on the audiences. In a film set at teenagers, usually the protagonists will be teenagers themselves. However this isn't always the case as younger viewers may be attracted to cartoons with adult voice over actors. The time period which the film is set in can determine the age range aswell, for example if it was a period drama it may attract an older audience.

In horror the age range can be universal depending on the film. In Scream, the age range will probably be between 18 and 25 because its a teen horror. In Creep and SAW II, the age range may be between 20 and 35 because of the age of the actors and the more mature sub-genres.

Gender Groups - When determining which gender would be attracted to the film, it is important to observe the gender of the actors and what it is which attracts each gender. Typically it an be said that if there is more males it will prodominantly be seen by males, and if there are more females then more females will watch it. Yet each gender has its own specific tastes. In horror, females will be looking for a strong female character who women can relate to. Whereas stereotypically men will look out for action, gore and sexually objectified women.

In Scream, SAW II and Creep, they can all be viewed by both genders as they have something for them both.

Ethnic Groups - To attract a wide variety of ethnicities, it is important to involve a wide variety of ethnicities and cultures in the films. This is because certain cultures can relate to a character if they are that culture. Thats why in films mainly dominated by white people, there will always be atleast one person with black or Asian heritage.